Over the last few months, I’ve been part of a hush-hush art project to promote the variously named 192.168.2.65 or “Dare You Watch” live performance by Nocturn Dance. Combining a 4 hour live stream with a ticketed performance as the culmination, the means of promotion were equally part of the project for me.
We created several presences on Twitter, plus enigmatic email and web marketing to try to interest and audience who may not have responded had the event been tagged with the convenient label “Dance”.
As well as undertaking webmaster duties and operating some of our Twitter “puppets” I produced the live video stream of the event. With streaming being a topic that seems something of a trend at the moment, my approach has always been that we need to explore this format practically in order to gain a greater understanding of what works and how our viewers might Like to engage with it. This doesn’t need particularly expensive equipment to make a start and the learning that emerges is just as valid.
Continue reading Viral Performance
During last Summer, I had a few brainwaves and drafted a proposal for a venue-based digital broadcasting scheme. At the heart of it is a research question to investigate whether medium scale producers of arts and cultural work can move beyond the tradition of the theatrical stage and reinvent themselves as part of an emerging content economy.
After a few twists and turns along the way, Arts Council England South East have accepted the project and offered to financially support it’s development with a grant of £141,000 over three years. In these times of austerity, when arts and culture organisations are being put under a great deal of stress with radical cuts to their public subsidy, this is a great sign that good progressive ideas can still gain some traction, and that ACE Still have the flexibility to recognise and support a development project that tackles emerging and somewhat untested approaches to audiences and technology.
With the background of my Gene Pool:Digital Culture podcast productions and several other unsuccessful applications to ACE for development support, my thinking on this topic has been bubbling away for some time – the title of a recent episode featuring artists that are exploring live steams, social media and viral marketing is the same as the one used for this blog post. Continue reading Beyond The Stage