I’ve had many thought provoking discussions with digital strategist, Natasha Reynolds recently while working on the “Digital Identity” presentation which we are both delivering for the Clore Cultural Leadership course in February.
The talk aims to provide professionals from the culture sector with a common understanding of the world of online communication, sharing and the balance of power between content creators and the platforms they use to distribute their messages and works.
For individuals working in public organisations there is an interesting duality between personal social engagement and professional social engagement. The new value placed on the networks we create around our own personal brands is a subject of interest, as stories of employers demanding access to your Facebook account or the handover of your LinkedIn contact list circulate online.
We’ve summed up our landscape survey with a straight ahead digital toolkit, which can be simply implemented as a digital health check and everyday aid.
The final futurology section will no doubt become dated quickly but contains some of our current favourite tips for emerging trends which we think indicate new models or new behaviours in the digital space.