I just wrote a blog article which has just been published over at Create Hub, the news site which covers the use of technology in the art, creative and cultural industries.
Online audiences like to control their experiences. They enjoy short spurts of play and lots of interaction. So, how do you bring the experiences of watching and listening to cultural performances to the online world?
In July 2014, I joined forces with Richard Kingdom of greenhouse to create the UPstream seed fund to explore this further.
Catching the same wave that saw the Nesta funded pilot of NT Live in 2010, I shaped an idea to develop an agile, creative project which recasts arts organisations as multi-platform cultural broadcasters.
This programme focuses on live streaming video to not only reach new audiences but to explore new possibilities for performance that makes use of the real time, interactive nature of the internet.
Read more on Create Hub
The second half of 2013 was a whirlwind of new projects for me, with the work of SHPLive.TV taking off. I produced a ton of performance productions for live streaming, including The Place Prize Final, the “Embedded” improvised music season of 3 concerts, transmedia dance project Dare You Watch and a load of other events.
In November 2013, I worked on an ambitious project as part of the Britten Centenary, celebrating the birth of the famous British composer, Benjamin Britten. Aldeburgh Music, a fantastic hub of musical talent and development in the UK, contacted me about a project to live stream as many performances as possible which were taking place on a single day, under the banner Friday Afternoons.
The title itself comes from a set of 12 Britten compositions, written for choir in 1935 and the performers in this project were due to range from schools in the Scottish highlands to large symphony orchestras.
My mission was to enable, produce and coordinate live streams of the performances from as many of the participants as possible. Many of the organisations had no digital expertise inhouse, so accessible solutions were the order of the day.
Some of the venues were able to work with simple production equipment and delivered their performances via the Ustream streaming service, while I organised streaming production teams to visit a few key venues. My own SHPLive.TV team delivered the production for the event at Aldeburgh’s Snape Maltings venue.
In a publicity coupe for the Aldeburgh team, national news organisation, The Guardian featured the whole series of 10 live streams on their website and gave tremendous profile to our work.