I wrote a new blog article for Create Hub, exploring the apparent stasis of innovation in the established culture sector. Probably familiar territory to anyone exposed to my rants on a regular basis, but I sometimes think of the challenge as being particular to an industry that delivers content through bricks and mortar buildings. The digital proposition is that maybe that content could be shaped for other modes of delivery, and maybe that might suit some members of the audience better.
Cue crys of “But Theatre will never change” “The smell of the greasepaint, the roar of the crowd“. Exit stage left.
“This year’s report shows that while the positive impact of technology on organisations remains high, there is a gap between the ambition of arts and cultural organisations in relation to digital technology and their ability to execute on those ambitions.” Sam Mitchell, Native, NESTA