Former PC Pro editor, journalist, video producer and Head of Web Media at Ravensbourne, Dr James Morris presents on the collaborative project between CISCO, RSC and Ravensbourne to create an experience which merges interactive video, education and a live online audience experience.
The “I, Cinna” project saw The Royal Shakespeare Company, Cisco, educational network provider Ja.net, and the London Olympic Committee collaborate on a radical project that brings together multiple disciplines in an innovative way. Based around the play I, Cinna (The Poet), written by Tim Crouch, the project aimed to rewrite the way Shakespeare is taught in secondary schools. This was shot as a film, which was streamed to thousands of secondary school children around the UK on 2nd July 2012.
Dr Morris discussed how this project illustrates a trend to much more interactive media. I, Cinna (The Poet) is a classic example of “transmedia”, bringing together theatre, filmmaking, TV production, website design, social media and user-generated content into one cultural artefact. The trend is increasingly in this direction, and this huge project is only a first step towards media which routinely crosses boundaries, providing greater engagement both in education and in the wider landscape of digital culture. Dr Morris looks at where this trend is heading.
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