I wrote a blog piece for the Sound And Music organisation recently, outlining the approach I took to develop the Gene Pool artist network meeting into a series of efficient radio, podcast and live streamed broadcasting projects.
“In 2004, I began hosting a small artist networking group with invited guest speakers, using the name the Gene Pool. Anyone who works outside of a large metropolitan area will know how hard it is to motivate people to regularly get out and engage in a wider discussion about the cultural landscape and the creative practice of other artists.
The guest speakers were great, generous with their time, and provided excellent insights and examples of work. The audience for them rarely went above 10 people.
I wanted to turn those 10 people into 1000 people, and the way I did it started a train of thought which is still developing and full of potential now”